As it was said before, the software development process from scratch holds many bottlenecks. Even for software development companies, it is highly likely complex, and surely rather expensive. For those who have no relevant past experience, it’ll surely have many unexpected issues, which may easily result in a failure eventually.
In contrast, a white-label app already has proven and clearly defined features and functionalities. You don’t need to take on many risks since they’ve already been dealt with by the developer. The process of app customization gets much faster. And, of course, your costs go down too.
The team with Geek-Solutions has delivered the full-cycle development services for the app operating with both iOS and Android featuring the complex back-end architecture. Subsequently, this app was reassembled and branded for different vendors several times. Our team sees huge savings in terms of costs and time comparing full-cycle and white-label development pipelines.
Back-end development - 2 devs for 6 months; iOS app - 2 devs for 2 months; Android app - 2 devs for 2.5 months; QA - 1 engineer for 1.5 months; bug-fixing - 1 back-end for 0.5 months, 1 iOS for 1 week, 1 Android for 2 weeks; delivery and UAT - 1 DevOps engineer for 1 week. 24 man-months approx. Total: 9 months duration.
Application clone deployment - 1 dev for 1 day, business rules reconfiguration - 1 dev for 1 day, iOS app rebranding - 1 dev for 3 days, Android app rebranding - 1 dev for 3 days, QA - 1 engineer for 4 days, deployment - 1 DevOps engineer for 1 week. 0.75 man-months approx. Total: 2 weeks duration.
This was a pretty unique case. It included a long and complex back-end development process, as well as a fast and easy reconfiguration. As a rule, we see the difference of no more than seven times between the two pipelines.
Why not sell apps under their own brand or to develop apps from scratch exclusively for each new client? The question is not so easy as it might seem from the first sight.
The global custom software development market changes at a fast pace. More and more niches are becoming fully covered by ready-made software solutions. That’s why the custom development slightly evolves into enterprise-only service, where efficiency is essential and price concerns are secondary.
For those companies who work with SME, it’s important to keep their offerings competitively priced continuously. As you can see, selling ready-made apps under different brands is a path to competitiveness.
Another situation where white-labeling is rather acceptable is an unwillingness to cover escalating marketing costs. Selling apps under the partner’s brand is a way to undertake marketing duties on the partner’s shoulders.
You might have noticed that Geek-Solutions LLC is staying apart from these two roles. Let me explain what role we take on with regard to the white-label development process.
Leveraging the extensive experience in OEM apps customization, we can provide these services with the high quality guarantees in place. We know how to do it fast and with fewer possible issues. Moreover, if the vendor looks for a contractor who’s ready to cover its support questions, we are able to help with it, as well.
If you try to compare in mind on-site coverage and outsourcing of these processes, stop to agonize over it. Just fill in the form below and we’ll schedule a call to help you figure out all the economic aspects. Naturally, the call will be free of charge and we’ll answer any questions you might have with regard to the white-label app development.