Amazon, Alibaba Group, and eBay are at the vanguard of the world’s fastest-growing companies, showing the attractiveness of lean business processes in eCommerce. Online has become the most efficient and effective sales channel, providing plenty of advanced tools to do it better and better. We have developed some of such tools, helping our eCommerce clients to grow and compete successfully.
Despite the eCommerce buildout, the offline retail market is holding steady. It is available not least because of using IT for optimization and automation of processes. Advanced POS terminals support many different payment methods, smart camera-based devices control customers’ journeys, and great software marketing tools help to sell with maximum efficiency.
For SMBs, it is a real way to stay competitive, even against huge enterprises. Getting access to most IT tools that are available for enterprises, while at the same time keeping their unique character, which may be one of the greatest competitive advantages.
An advanced discount system we developed is agile enough to meet the needs of different clients. It takes into account various marketing requirements and their interaction with each other. It helps clients to increase sales and loyalty of current customers, as well as engage the new ones. In some cases, revenue growth was up to 20%.
The live chat system is intended to solve various issues and includes a number of handy features. An operator immediately knows on which page a user is in order to start a conversation in the appropriate issue. Communication history and response patterns help forward to more effective communication. A trigger system allows to work out various interaction scenarios and increase sales conversion as well as save the time of staff. As a result, more than 5000 clients use this live chat to increase the conversion of incoming traffic.